Tell Stories

People remember and learn better when information is presented in story form. After all, that is how we all started to learn – our parents read us stories. We all know that it is important not to lie. We learned this from the story of The Boy Who Cried Wolf. Instead of presenting your information in static, bullet point form, use stories to support and reinforce your main ideas. Here is an example. We are trying to sell a company our software product that automates manual processes. A typical slide would list the technical features of the software product, as shown here.
A better way to present the case for our software is to tell a story from a customer that is using the software. Use business language to describe the problem, the solution and the benefits of the solution. Then state that your software helped this customer achieve those benefits.

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